The pursuit of cognitive enhancement—improving learning, creativity, and performance—is no longer the stuff of science fiction. Advances in brain analytics are transforming this vision into reality, offering data-driven insights into how our brains function and how they can be optimized. By leveraging technologies like EEG, fNIRS, and advanced neuroimaging, researchers and innovators are uncovering the neural mechanisms behind peak performance and designing personalized interventions to unlock human potential.